Everyone’s got a story they don’t talk about. A person they don’t text anymore. A name they deleted without saying goodbye. That’s where BadFriend comes in—not to reopen the wounds, but to wear them with honesty.
The BadFriend Hoodie isn’t just a hoodie. It’s a statement. It’s for the people who’ve been ghosted, betrayed, or quietly faded out of someone’s life. It’s for the ones who tried harder, cared louder, or walked away even when it hurt. If you’ve ever been labeled “too much,” “too distant,” or “too real,” you’re not alone. You’re just a bad friend… in someone else’s story.
But maybe that’s okay.
THE VIBE
The BadFriend Hoodie is minimalist in look, but heavy in meaning. Made for comfort but worn for the chaos, it blends cozy streetwear energy with emotionally raw storytelling. It's your go-to for late-night drives, cold shoulders, long silences, and those 3AM thoughts that hit harder than they should.
This hoodie doesn't scream—it whispers. It doesn’t beg for attention—it draws it with presence. Whether you’re wearing it to match your mood, or to let someone know you’re not afraid to own your mistakes (or theirs), this hoodie speaks when you don’t feel like explaining yourself.
THE DESIGN
Subtle but bold.
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Color options: Washed black, faded ash, muted navy, and a limited-run deep wine red. All with that slightly worn-in feel—like a hoodie you've had for years, even if you just unboxed it.
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Front: Clean, simple chest embroidery: badfriend. Lowercase. Period. No apologies.
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Back: Optional large tonal graphic—fractured heart with a thorny vine wrapping through it. It’s not broken, just… different now.
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Fit: Unisex oversized fit with drop shoulders. Designed for layering, hiding in, or making a quiet scene.
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Material: Heavyweight 100% cotton fleece, pre-shrunk and garment-dyed for that lived-in feel from day one. Soft inside, solid outside—like you.
THE MESSAGE
There’s this idea that being a “good friend” means never messing up. Never walking away. Never putting yourself first.
Forget that.
The BadFriend Hoodie challenges the narrative. Maybe you were the bad guy. Maybe they were. Maybe you both were. Maybe being the bad friend was the best thing you ever did for yourself. This hoodie is for anyone tired of fake forgiveness, performative apologies, or friendships built on guilt. It’s not about being cold—it’s about being real. Real feelings. Real endings. Real growth.
Wear it as a quiet rebellion. A soft scream. Or just something warm to remind you that you’ve been through it and came out with style.
HOW TO STYLE IT
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Pair it with ripped jeans and beat-up sneakers for a raw, I-don’t-care look.
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Layer it under a leather jacket or trench coat for a “don’t ask me about it” vibe.
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Match with sweatpants, headphones, and a messy bun for maximum anti-social energy.
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Bonus: Wears best after a friend group breakup, solo concerts, or the first time you say “nah, I’m good” and mean it.
BADFRIEND, THE BRAND
We're not here to sugarcoat the story. BadFriend is a brand built on the complicated parts of connection—the ghosted texts, the awkward unfollows, the memories that still sting a bit. We make clothes for people who feel too much and say too little. For the quiet heartbreakers. For the ones who walk away instead of begging to be understood.
We’re not here to fix it. We’re just here to say, same.
It’s not just a hoodie. It’s a history. A statement. A little bit of closure you can throw on and wear out.
Get your BadFriend Hoodie now.
Let the silence say everything.